Become the brand editor's quote, and customers choose.
Be SEEN, HEARD & REMEMBERED
Schedule a call with us to understand how we can secure diverse press coverage for your brand's consumer and industry visibility.
Stay present in the press and on social media.
Schedule a call with us to see how we can secure diverse press coverage for your brand's consumer and industry visibility - Stay present in the press and on social media!
👆Find out how PR can help your brand
Become the brand editor's quote, and customers choose.
Be SEEN, HEARD & REMEMBERED
Schedule a call with us to understand how we can secure diverse press coverage for your brand's consumer and industry visibility - Stay present in the press and on social media.
Schedule a call with us to see how we can secure diverse press coverage for your brand's consumer and industry visibility.
Stay present in the press and on social media!
👆Find out how PR can help your brand
Your Brand X Glossy PR = 🤩📈
BOOST YOUR BRAND.
We help brands close the trust gap with coverage that builds authority, cuts CAC, and compounds in search.
✅ Build trust with your audience through publicity
✅ Earn reputability and be seen as an expert in your industry
✅ Gain instant recognition through press coverage and influencer promotion
✅ Skyrocket your website's SEO with backlinks from the biggest online publications
✅ Keep your socials buzzing with impressive press coverage
✅ Demand credibility with "As Seen In" features on your website that increase you're conversion rate
We Feature our Clients in
Our Clients are consistently featured in top-tier publications.
We turn press into search gains, email content, and paid proof to lower CAC.
Click here to schedule a quick call with us✨
Is This You?
You've got a product or service that you know can change people's lives.
You've tried reaching out to journalists, influencers and publications, but get
no response
Growth is essential to you, but you need that one thing that's going to propel your brand to stardom
You've noticed your competitors being featured in the press, and you
feel like you're left behind
Your Brand X Glossy PR = 🤩📈
PR is that Catalyst
We help brands close the trust gap with coverage that builds authority, cuts CAC, and compounds in search.
✅ Build trust with your audience through publicity
✅ Earn reputability and be seen as an expert in your industry
✅ Gain instant recognition through press coverage and influencer promotion
✅ Skyrocket your website's SEO with backlinks from the biggest online publications
✅ Keep your socials buzzing with impressive press coverage
✅ Demand credibility with "As Seen In" features on your website that increase you're conversion rate
Is This You?
You've got a product or service that you know can change people's lives
You've tried reaching out to journalists, influencers and publications but get no response
Growth is essential to you but you need that one thing that's going to propel your brand to stardom
You've noticed your competitors being featured in the press, and you feel like your left behind
We Feature our Clients in
Our Clients are consistently featured in top-tier publications.
We turn press into search gains, email content, and paid proof to lower CAC.
Click here to schedule a quick call with us👆
Who is this For?
Who is this For?
Health, Wellness & Beauty brands that understand credibility is their key to success
Desire credibility and want to grow into an industry icon
Growth-focused brands
Entrepreneurs that understand the value of PR
Prudent investors in brand development
Brands not interested in long-term partnerships & sustained growth
Brands who want to become an overnight success
Credibility & Recognition won't impact your sales and conversion rates
WHY GLOSSY?
We are beauty, health & wellness PR specialists with over 20 years of experience. Our aim is for you to keep showing up in the press.
To achieve this, we use our excellent relationships with leading health, beauty and lifestyle journalists across the national, regional, consumer, specialist and trade press, both online and in-print.
The ROI on PR is immeasurable. This is what will grow your brand and immensely boost your bottomline.
Check it out 👇
WHY GLOSSY?
We're specialists in the beauty, health & wellness niche.
20 Years experience in securing press
Excellent relationships with journalists in your niche
Extensive influencer database
Paid can drive clicks, but it cannot create belief. If prospects do not trust you, you overpay for every sale.
Profile building
News jacking
Expert comment
Omnipresent press coverage
Front page features
Influencer promotion
Pairing up with trends & news jacking
Profile building
News jacking
Expert comment
Omnipresent press coverage
Influencer promotion
Front page features
Pairing up with trends & news jacking
Hear From Our Clients👇
“An incredible team of talented PR guru’s! Jess, Mel and Rosie have been integral to the growth of my business. From the offset Jess’s attention to detail is perfection and the way she takes the time to understand your company and vision I knew she was the best person to steer me in the right direction. From receiving National Press Releases, big magazine features and high-profile celebrity’s and bloggers, Jess and the team have worked to get my business to where it is today. I would’ve been lost without them and their dedication. The most loveliest people to work with, always a pleasure and I will be forever grateful for their knowledge, hard work and dedication, the true people behind the scenes that makes the business what it is today. I cannot be more thankful and grateful, if there was 10 stars it still wouldn’t be
enough”
Samantha Trace
Founder of Samantha Trace cosmetics
“The team at Glossy are an absolute pleasure to work with, they go over and above for their clients and have an obvious passion for their business and the brands they represent. The coverage for my brand was instant and constant throughout our time working together and Jess is great at brainstorming ideas as well as helping to grow your business network through introductions. If you're looking to raise awareness of your brand or services, then I couldn't recommend them more highly!”
Natalie Raven
Founder Of Parcel London
“Jessica and The Glossy Team were an integral part of my brand and business development. Their hands-on boutique approach to their clients was incredibly reassuring and the results were phenomenal. Jessica fully commits to projects set and dedicates a huge amount of time and attention. It is a privilege to work with such a prestigious, successful and inspiring PR agency. I highly recommend for anyone wanting to build their brand, develop their business or boost their social portfolio and online presence to work with this amazing group of people!"
Dr. Krystyna
Dentist and aesthetic practitioner
"Glossy than just PR and social media. The team heavily invests in my brand and focuses on their impact on our bottom line which is totally unheard of with PR”
Bridget O'Keeffe
Founder of Blush and Blow London
The Glossy PR team have been amazing. They joined our team on the launch of SKIN SAPIENS and I couldn't fault them in anything they do. Lovely to work with, efficient and effective. Glossy generated great coverage with some fantastic titles from month one. Would absolutely be my first port of call for all things PR related.
James Jardella
Founder of Skin Sapiens
Hear From Our Clients👇
“An incredible team of talented PR guru’s! Jess, Mel and Rosie have been integral to the growth of my business. From the offset Jess’s attention to detail is perfection and the way she takes the time to understand your company and vision I knew she was the best person to steer me in the right direction. From receiving National Press Releases, big magazine features and high-profile celebrity’s and bloggers, Jess and the team have worked to get my business to where it is today. I would’ve been lost without them and their dedication. The most loveliest people to work with, always a pleasure and I will be forever grateful for their knowledge, hard work and dedication, the true people behind the scenes that makes the business what it is today. I cannot be more thankful and grateful, if there was 10 stars it still wouldn’t be
enough”
Samantha Trace
Founder of Samantha Trace cosmetics
“The team at Glossy are an absolute pleasure to work with, they go over and above for their clients and have an obvious passion for their business and the brands they represent. The coverage for my brand was instant and constant throughout our time working together and Jess is great at brainstorming ideas as well as helping to grow your business network through introductions. If you're looking to raise awareness of your brand or services, then I couldn't recommend them more highly!”
Natalie Raven
Founder Of Parcel London
“Jessica and The Glossy Team were an integral part of my brand and business development. Their hands-on boutique approach to their clients was incredibly reassuring and the results were phenomenal. Jessica fully commits to projects set and dedicates a huge amount of time and attention. It is a privilege to work with such a prestigious, successful and inspiring PR agency. I highly recommend for anyone wanting to build their brand, develop their business or boost their social portfolio and online presence to work with this amazing group of people!"
Dr. Krystyna
Dentist and aesthetic practitioner
"Glossy than just PR and social media. The team heavily invests in my brand and focuses on their impact on our bottom line which is totally unheard of with PR”
Bridget O'Keeffe
Founder of Blush and Blow London
The Glossy PR team have been amazing. They joined our team on the launch of SKIN SAPIENS and I couldn't fault them in anything they do. Lovely to work with, efficient and effective. Glossy generated great coverage with some fantastic titles from month one. Would absolutely be my first port of call for all things PR related.
James Jardella
Founder of Skin Sapiens
STILL NOT SURE?
Frequently Asked Questions
Your questions answered below. 👇🏽
Will PR reduce our CAC?
When coverage is integrated with SEO and CRO, the usual outcome is lower CAC and higher conversion, since trust improves. We report this explicitly so that you can see the movement.
Will PR help our organic rankings?
Yes. Relevant coverage earns authority backlinks and branded search. We also optimise on-site proof and internal linking to help you capture the demand you create.
What does Glossy PR actually do?
We combine PR, SEO, and CRO for DTC beauty, health, and wellness brands. That means editorial coverage, authority link earning, technical and content SEO, and product page proof to lift conversion.
Do you run paid ads?
Yes, when helpful. We use paid to amplify proof, not to replace it. For many clients, we run light paid support to distribute coverage and retarget high-intent visitors. Alternatively, we utilise our parent company, SugarNova, to unlock larger full-stack campaigns.
Which industries do you serve?
DTC beauty, skincare, haircare, supplements, wellness tech, clinics, and health-adjacent professional services. If you are UK-based and sell to consumers, we can help.
Do you work with clinics and practitioners?
Yes. We are experienced with medical and aesthetic clinics across the UK. We align claims to UK guidelines and focus on education first.
Do you work with Shopify and WooCommerce?
Yes. Most of our clients are on Shopify. We also support WooCommerce and headless stacks.
What assets do you need from us?
Founder bio, approved claims, before and after where compliant, product imagery, clinical data or testing where available, and a clear positioning statement.
How do you choose publications?
We prioritise relevance, readership loyalty, and authority. We build lists for national lifestyle titles, beauty specialists, and vertical health media that your buyers actually read.
Do you pitch influencers?
Yes, selectively. We focus on editors first. Where influencers add trust and reach, we include them with clear disclosure and performance tracking.
What is newsjacking and do you do it?
Newsjacking is adding expert commentary to a trending story. Yes, we run weekly scans and pitch rapid commentary with approved quotes.
Who speaks to the press, you or us?
We draft, pitch, and manage the relationship. You or your expert provides quotes and appears for interviews. We media train where needed.
Can you help with awards and speaking events?
Yes. We nominate for relevant awards and pitch talks or panels that build authority and links.
What kind of links do you build?
We earn editorial links from relevant publications, not paid link schemes. This is safer and stronger after recent algorithm changes.
Do you create blog content?
Yes, where it supports search strategy and sales. We prioritise expert-led content that builds E-E-A-T.
How do you turn press into conversion gains?
We add trust modules to PDPs and PLPs, build press badges and quotes, and map coverage into email and retargeting. We A/B test where traffic allows.
Can you work alongside our in house team or current agency?
Yes. We are used to joint planning and shared Slack channels. We work alongside in-house teams and external advertising agencies with complete transparency.
...And so much more!
...And so much more!
☝️
Click here & take the first step to
building a reputable brand!
Visit our Website & Instagram